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Water is essential in life. During challenging times, such as the COVID-19 pandemic, easy access to pure drinking water is absolutely crucial. Sufficient intake of pure water every day is important in keeping our immunity levels in a healthy state. However, with a very fast economic decline and the increasing loss of people losing their earnings, survival has become the top priority. In these circumstances, any available water is acceptable. It cannot be over-emphasized, though, that unsanitary water is more hazardous as it can accelerate mortality and morbidity rates.

Why is water important?

Because of the tremendous impact that COVID-19 has on all aspects of our lives, the disease will play a major role in deciding what people will consume during and after the pandemic. This is primarily due to attitudes of consumers and consumption practices that are negatively affected because of failure in purchasing power. Surely, these changes were already progressing as the economy was being confronted with severe problems in the past years. The current pandemic has only magnified this decline.

Decreasing consumption patterns will not be the only anticipated restriction for wrapped mineral water suppliers. One big challenge that has emerged from the countrywide disturbances in supply chains is the fact that while essentials are excluded from the lockdown measures, vendors selling mineral water have also not been permitted to cross borders. In efforts to deal with lockdown violators, law enforcers have unintentionally stopped the flow of essential products and services too.

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Going back to beverage consumption, which includes pure drinking water, outside consumption has also declined drastically. On the other hand, at-home consumption has risen since the lockdowns were implemented. With the impact similarly visible in mall closures where drinking water is being sold, suppliers are finding ways to increase their sales to retail stores that are currently permitted to operate despite the strict store hours.

Changes In Institutional Support And Techniques

Where Food and Beverage industries are concerned, the deals of consumables that were lost during the extended lockdowns will never be regained. In these situations, F&B products and services, which include pure drinking water suppliers, will have to accept the losses and plan for the long-term. Sourcing techniques must be modified, and product price points should also be restructured, remembering the decreased spending capacity of consumers.

Also, product manufacturers must reassess their supply chain networks. Local suppliers and sellers are more preferred because the lockdown measures have caused much damage to regional transport and logistics. Undeniably, these local suppliers are still capable of moving forward with contingency supplies, something that regional sellers cannot do.

Consideration must also be placed on reorganizing and modernizing their online presence. With consumers stuck at home for more weeks or months, virtual orders are rapidly acquiring leverage daily. Furthermore, advertising, marketing, promotional techniques, and pricing must be reassessed and revised as well. More assertive and straightforward advertising is now being embraced. What probably sold big-time a few months back might not sell now with the current circumstances. In dealing with unsure consumers, marketers and must also show compassion and empathy.

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Lastly, in dealing with business continuity goals, brands must also be obliged to engage directly and more often with important consumers and suppliers as well. Backup plans should be put in place to cope with supplies in locations that are still under lockdown even though it is not very restricted in other parts of the state or country.

In the meantime, state governments must dispense specific curfew permits only for supply chain merchants and employees of boxed mineral water companies. Without enough premium drinking water supply, the fight against the coronavirus pandemic will remain a difficult task to win. If support is provided to mineral water suppliers and vendors across countries, this may aid in making sure that no other coronavirus patient dies depressed that she wasn’t able to drink even a sip of clean drinking water for a day.